Poster, photography, and staging by Kristina Dolan.
Responsible for product design and graphic design
SQUISH GARDENS
2025 SPRING CAPSULE COLLECTION
The spring 2025 capsule, Squish Gardens, marks the 4th capsule series for Squishable. 7 plush feature a mix of delicate pastels and charming gingham to represent the theme.
This capsule’s goal was to create a cohesive family donned in garden themed accessories. I designed Squish Gardens’ Orchid Mantis, based on my original Mantis design, and the Garden Gnome.
Each capsule is honored with an exclusive tag, in which I am often tasked with creating.
Just as is the case for all capsules; the hangtag determines the look for the remaining promo material, and expected to be repurposed. The hero seen below features a rearrangement of the hangtag’s scene.
Squishable’s capsules are store exclusives, and with this comes a handful of display graphics and additional promo material.
I was tasked with the creation of the series’ tabletop standee.
Creative direction by Pat Hughes.