Poster, photography, and staging by Kristina Dolan.
Responsible for product design and graphic design
SQUISH LODGE
2024 WINTER CAPSULE COLLECTION
Squishable’s first winter capsule collection, Squish Lodge, features 7 limited edition plush, bundled up and ready to hit the slopes!
The creation of this series involved revamping existing best sellers in cozy ski lodge wear and collecting a striking 80’s inspired palette. I contributed my capsule-ification of King Raven, one of Squishable’s top selling characters, and the Wolf.
Each capsule is distinguishable from Squishable’s main line, which is emphasized through individualized branding.
I designed Squish Lodge’s exclusive hangtag. As one of the earliest graphics completed for capsules, the hangtag guides the look for the remaining promo material. The art is typically repurposed for store display graphics, and a hero for the site, as seen below.
Fixture graphic reformatted by Kristina Dolan.
Creative direction by Pat Hughes.